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Jump up ^ Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). "Retailer adoption of the Internet – Implications for retail marketing". European Journal of Marketing. 34 (8): 954–974. doi:10.1108/03090560010331441. ISSN 0309-0566.
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Jump up ^ Nielsen (10 March 2016). "Digital Advertising is Rising in Canada, Requiring More Sophisticated Measures of Success". Nielsen. Nielsen. Retrieved 25 March 2016.
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You really share a lot of insight on the subject and I particularly like the way you summed it up at the end when you wrote, “you shouldnâ€™t get caught up fantasizing about the final result”. I think the operative word here is “fantasizing”.
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