Although most small businesses have websites, it's necessary for owners to take a step back and review the website through the eyes of a consumer. Too often people assume that website visitors have a certain level of company knowledge, or that they speak the same jargon. That's not always the case. For example, the aforementioned tech company originally wrote so vaguely about their services using insider jargon that neither target audience understood the company's mission. Once the text was rewritten with specific consumers in mind, people started coming to the owner and saying "Now that you've redone your website, I finally understand what your company is about." In order to not find yourself in that position, ask yourself: "In the sea of Internet marketing books, this one rises to thetop for its clarity and focus on generating ROI. It should berequired reading for all business owners." History, culture & writing These studies and many others confirmed blogging to be an effective internet marketing strategy. Experts BoostSuite | Demandbase | Eloqua | Hubspot | Marketo | Pardot | Infusionsoft | SalesFusion | Spokal | Other: InboundNow | Lead Pages One of the best parts of SEO is that it generates organic traffic – traffic that you’re not paying for after an initial investment. If you create an awesome blog post that starts ranking at the top of Google for a certain search term, it will continue to bring in traffic day after day. Marketing and promotion Complete our Signature Marketing Audit It may seem obvious now, but the idea of combining social networking and online reviews was a “Eureka!” moment for Yelp founders back in 2004. This has resulted in thousands of additional dollars in revenue for our small business since we implemented this tool. I first read it in my early teens (and countless times since) which gave me the most powerful marketing tool on the planet - the mindset for success.

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