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Samuel, This is a great example. I love the idea of going off-line to score online links. Why not write (hand-wriitten) hashtags on the coffee cups as well before handing them out to create social buzz too.
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On the Web, content is king—and having a content strategy is key to any site's success. Lesson Two explores the important role of Web content. You'll look at how to develop and cycle content to attract visitors to your site and ways of sharing content with partners. Strategies for harnessing user-generated content will be examined with reference to successful case studies. Finally, you'll learn about ways to promote fresh content through email marketing campaigns. Topics will include how to generate a quality list, write an effective campaign, schedule appropriately, and craft compelling subject lines.
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