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Sometimes in marketing, you need to pay to play. The rising use of social media in recent years has meant that companies, especially those targeting young consumers, must constantly adapt to communicate in different ways. A specialization in social media communications will allow you to learn the basics and best practices in mastering social media marketing strategies and increasing engagement with your target audience. You will also study how to track the progress of your marketing campaigns with the use of web analytics tools such as Google Analytics, although the study of web analytics may also be offered as a separate module. Free Online Marketing Courses to Get Up to Speed on Content, Blogging, & SEO So again, it’s probably not for you if you’ve already got a somewhat-sophisticated social media strategy in place. Welsh FOR HIGHER EDUCATION 35. 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Life Bhushan Parikh Make it a priority to balance self-promotional materials with information that followers can actually use, and respond to users whenever they interact with your web profiles in order to boost rapport and consumer confidence. 10. Google Drive and Dropbox MM Anti-targeting technologies 6. KISSmetrics Your account Retention and attraction. Email marketing is useful for both attracting new customers and retaining old ones, making it a double threat. 20% January 4, 2018Reply Social Connections We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports. Most of all, we want you to walk away from this guide feeling confident about your marketing strategy.

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