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The collection of user information by publishers and advertisers has raised consumer concerns about their privacy. Sixty percent of Internet users would use Do Not Track technology to block all collection of information if given an opportunity. Over half of all Google and Facebook users are concerned about their privacy when using Google and Facebook, according to Gallup.
Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars. You know you need to email to your subscribers regularly, but coming up with new things to send them can be difficult. So just what should you send to your email list that will keep your subscribers interested? Here are five ideas.
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The mobile device is a uniquely personal medium that has transformed the customer journey. The pervasiveness and proximity of mobile makes it a powerful tool for marketers to understand and anticipate customer behavior. As a result, marketers now have the opportunity to respond to their users’ needs, goals, feelings, and expectations with a customized experience — both in and out of their mobile apps.
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