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Digital strategy guide ^ Jump up to: a b Van Niekerk, A (2007). "Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study". Journal of Digital Asset Management. 3 (2): 89–98. doi:10.1057/palgrave.dam.3650070.
If you create a useful platform that delivers value, there will be plenty of people willing to pay for it. I think that's one of the main things that you take from a lot of different courses, is whether or not you get any immediate rewards from a course, it doesn't really matter because eventually it benefits you maybe 5 or 10 years later. The concepts of marketing are the same. The concepts of selling are the same. The concepts of getting traffic and promoting and all that sort of stuff is the same.
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