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Hey, Mandy! Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
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Sending a generic email about a coupon likely won’t generate sales. But splitting those groups into two email lists and sending specific basketball and soccer shoe coupons will skyrocket engagement.
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It's very easy for potential clients to determine, right out of the gate, whether or not your company is any good at digital marketing. They'll determine that by noticing how your company markets itself.
Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.
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