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People who have stores have most likely collected emails throughout the years, which can be used for email blasts. If you do not have any emails, you can buy them from marketing companies or neighboring markets. Send an initial blast and monthly blasts updating your customers on new products. For example, what comes to mind when you think of Apple? Innovative and well-designed products? Exactly. So many small businesses are built from an individual wanting to work for themselves or because they see an opportunity to improve on an existing product. They figure, build the website and they will come.  LeadSquared offers a bunch of marketing automation tools for email marketers. 1. Promote Your Own Brand Well by Jump up ^ How To Embrace The Five Steps Of Data-Driven Marketing Published by Forbes, October 17, 2013; accessed 17 January, 2017

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