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Long-tail keywords: Long-tail keywords are longer keywords made up of 3-5+ words. They are often easier to target due to specificity, less traffic, and less competition. At Princeton Internet Marketing we'll help take your business idea from concept to reality, armed with an arsenal of digital weapons and a team of expert marketing support.
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Content marketing can also come in the form of downloadable, long-form content, like whitepapers, guides, or ebooks. Though this kind of content can take a long time for a brand to produce, and requires more research and resources than a simple blog post, it can be very rewarding. Offering long-form content can help to position you as a thought or industry leader, and that kind of positioning can be very valuable.
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If you just started working on your website, it can be difficult to imagine your website becoming an authority one day. Conversion: Many small businesses take time to realize that traffic is not everything, conversion is what they need. So attracting buyer personas only is neccesarry instead of wasting time and money on those who are not likely to convert.
4 Super-Effective Content Syndication Strategies Say your small business is a coffee house. I hear it's been wicked cold there lately. I'd hire an army of baristas to dress in branded winter clothes and jackets and give free branded cups of coffee to people who are waiting outside in the cold for buses and the T. Tell everyone from The Boston Globe to Universal Hub (a website feed of the posts of local bloggers, if it still exists) and more beforehand. Get the people who get the free coffee to take photos and videos and spread them online.
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See All Marketing Services Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
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