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Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how. Ana Gotter is a freelance writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com. We are brand architects, digital developers and content marketers. We know the importance of well executed internet marketing on lead generation and revenue growth. That’s why our clients rely on our team of highly talented individuals to find the right solutions to get results. When you use SEO with content marketing, it can take you farther, longer. 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