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INC. 5000 UNIVERSITY: A case study published on Marketing Sherpa showed that Zappos, the online shoe and clothing store used Facebook ads to drive traffic to its website, and earn an annual ROI of $10 million. Franchise 500 Ranking Good information you shared about online tools. Online tools have decreased the burden of work nowadays. Overall a good post. RESULTS Expanded Text Ads are 2x bigger than old text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

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