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Not only do students get access to four modules, comprised of three to four tactical lessons each, but they also get access to an exclusive Facebook Group and bonus “Insider Sessions.” The Free Keyword Tool — Better PPC & SEO Keyword Selection Unlimited Access Sociology There are a number of tools that can be used to build and maintain a robust online marketing program: How Google AdWords’ Similar Audiences Will Revolutionize Your PPC Game Download 11 Killer Lead Magnet Ideas & Templates Internet marketing isn't your father's marketing channel. How will you make your Web campaigns count? Lesson One explains the ways in which Internet marketing can be more measurable, targeted, and cost-effective, than print, radio, and TV ads. You'll read case studies on companies that have successfully leveraged online advertising and examine reasons that companies succeed or fail in this space. You'll explore the critical issue of how to identify and attract your target audience through thematic, language, technology, and even color choices. You'll also learn the importance of an expansive Web presence that includes social media. This assessment is the starting point to understanding your organization’s capabilities and will set you on the path to building a high-performing program. Time-pressures mean that many of us are in execution-mode and don’t make the time to plan ahead. 2016-05-05T00:32:25-07:00 Welsh Email: 1,001 Subscribers (Nearly doubled our subscribers!) The CPI compensation method is specific to mobile applications and mobile advertising. In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed. Topics: Mining and resources, Water, Energy, Explosives and fireworks Trends & Insights JOIN TEAM GEEK The Web Hosting Handbook A tool like Canva can save you both money and time. 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