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Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like:
You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.
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In some cases, I will be compensated should you decide to purchase that product based on my recommendation. Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
PRWeb (Premium) — is a press release distribution service. Pricing starts at $99 per news release. Also try, PR Newswire, iNewswire. Social media analytics platform Crowdbooster offers some nice-looking reporting features, export functionality, as well as the scheduling and general-purpose management functions you’d expect from a social media tool.
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