Hate to date myself (someone’s got to), but when I was writing direct mail copy for a big insurance company, we would roll out $10,000 tests on a changed headline. That’s still done today, but with email, you can make instant changes and improve your open rate.
Platform Business Ideas 2018 Instead, give people a single CTA, and ideally, give them one that's super compelling (like watching an awesome video!). A video thumbnail as your CTA is likely to give you 3x the number of click-throughs (versus any other CTA). For example, I'm pasting below an email we sent last summer, inviting people to our office. Very simple, clean, and with just one CTA for a fun video. (Side note: do not include the video itself in your email. This can lead to some bad outcomes! Use a clickable thumbnail image that automatically redirects to a landing page with the video on it.)
Selling on Fiverr Imagine emailing a busy person and asking them to do many things at the same time. Well, they are unlikely to do anything. Tip: Anyone can put a GIF together, but that doesn’t mean it’s going to be good. Make sure it’s purposeful and relevant before including one just for the sake of it. When you’re ready, there are lots of tools out there to help you create the perfect GIF.
Homepage John Leavy says: Fab here with another great email. Notice how they’ve added the abandoned product to the subject line. This email is simple, clean, and direct.
How can empathy make email more engaging? Check out this example from @zapier
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